It is the first time that a manufacturer has used a "live" sculpture to advertise a product in the UK and has been designed by Lolly Batty, who has held exhibitions across Europe and the US, and Richard Smith, best known for his work on Hollywood blockbusters 'Gladiator', 'The Mummy' and 'Alexander'.
The sculptors have worked from 7.30am to 3.30pm, five days a week from the start of the month in a glass-fronted exhibition space in the JCDecaux exhibition site above the A4 in Hammersmith, West London, where the model is illuminated by UV light.
The campaign, booked by Manning Gottlieb OMD thought outdoor specialist Posterscope, has been developed to highlight the artistic merits of its new model.
The sculpture will be eventually be taken to Nissan GB's Hertfordshire headquarters and will be replaced at the exhibition site with a real Murano.
The project follows Nissan's work with award-winning short film director Patrik Bergh for a 23-part creative in support of its sponsorship of 'Sky One Sundays', a three-hour evening slot.
Paul Willcox, Nissan marketing director, said: "We believe the Murano is not just a great car but a work of art in its own right so we decided to do something which is bold and unique to support its launch.
"As with the six-month Sky campaign, the A4 sculpture will create a stir as it evolves throughout June. It's a very different approach."
For those who miss the open-air art experience, Nissan is adding a time-lapse film of the entire installation to is website in early July.
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