Arsenal has briefed 20/20 to consult its members on their requests for the look and feel of the club. Following the consultation, 20/20 will create plans in line with Arsenal's brand value of "tradition with vision", while ensuring the Diamond Club is consistent with the overall stadium design.
The Diamond Club is intended to provide an elite, invitation-only space within the stadium. It will provide members with a private bar as well as an area from where they can watch football matches. The plans are expected to be completed in late autumn.
20/20 was responsible for the redesign of Arsenal's logo, which was unveiled in early 2002.
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