The ad, created by Adam Tucker, was awarded the July Anna against competition for the likes of Eurostar, by Fallon, lastminute.com, by Karmarama, and Lacoste. It shows a typical scene from 'The Bill', with a criminal lashing out at police.
Gerry Moira, who is director of creativity at Euro RSCG and judge of the Annas, said: "Like the red squirrel, British cop shows are on the run from their more muscular, powerful American counterparts. ITV put a bit of steel into 'The Bill's' backbone with this arresting tableau vivant."
The ads nominated for July join a list of 46 to be in the running for the annual Annas, which carry a total prize fund of £65,000.
The nomination brings BBH level pegging with Mother and DDB, which each have four. Wieden & Kennedy is in the lead with five nominations.
United Kingdom
Arresting ad for The Bill chosen as favourite for July
LONDON - Bartle Bogle Hegarty's dramatic ad campaign for ITV1's 'The Bill' has been chosen as the best newspaper ad of the month.
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