The aim of the campaign will be to make Arla a more powerful brand in its own right by rebranding a number of products and introducing new ones which give more prominence to the company. It will run in a number of European markets including the UK, Germany, Sweden and Denmark.
AMV won the business after a final pitch against Saatchi & Saatchi. Wieden & Kennedy, McCann Erickson and DDB were knocked out at an earlier stage in the process.
The ad accounts for the Cravendale and Lurpak brands, which are held by Wieden & Kennedy, are unaffected.
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