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The bland town of Compromise is shaken to its core when Arla's new Best of Both milk arrives, in a new TV spot for the brand.

Wieden & Kennedy created the 30-second ad, in which a joyless town changes its ways after the arrival of Arla’s Best of Both means residents no longer have to live a life of compromise. In celebration, the townsfolk paint their houses yellow, to match the colour of the Best of Both’s bottle cap – designed to stand out from the traditional milk top colours of blue, green and red. The ad is part of a £7 million launch campaign that also includes outdoor, press and social media executions.