The campaign, created by CHI & Partners, broke on 18 October with a 20-second slot called ‘lists' which promotes the new catalogue. The ad shows people compiling Christmas wish lists, from a boy's space adventure theme, a school teacher and an office worker trying to avoid being caught misusing the office copier.
The main 50-second ad, called ‘Together', airs from 23 October, takes a look at the reality of a real British Christmas Day. The comical ad shows a dad trying to stuff an oversized turkey into an oven which is too small, cracker jokes and the arrival of uninvited out-of-town relatives. The voice over states: ‘and we'll bring an easier way to shop... from the smallest gift... to the biggest sofa... all at famously low Argos prices."
The TV ads will be supported by radio, press, and online.
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