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Argos' latest ad follows a not-so-typical first day back at school as mum and dad make sure the kids have their uniforms in check by parachuting out of the family Chinook.

The campaign by The & Partnership promotes Argos’ back-to-school uniform ranges from Tu clothing. It was created by Dan Dehlavi and Hayley Hammond and directed by Matthijas Van Heijningen through MJZ.