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Argos has unveiled a new slogan - "Life's here. Be ready" - with a major new TV campaign, by The & Partnership.

The ad, directed by Ernest Desumbila and produced by Emma Butterworth at Iconoclast, centres on a day in the park, reflecting some of the great moments that British families can enjoy with the help of the retailer.  

The TV spot is being supported by out of home, social and digital activations that similarly evoke "the joy and nostalgia of the great British summer".