The "House of fitness" is a two-day pop-up in London where consumers can experience the "ultimate home from home gym".
The space will feature soft lighting and no "off-putting mirrors" and scents such as jasmine, cinnamon and peppermint instead of "sweaty locker room smells".
Argos is using the activation to "offer a solution to some of the typical barriers which deter many of us from heading to the gym".
There will be a dedicated session to exercising with pets, as well as expertise from FitBit, Reebok and USN with fitness specialists including Mr World bodybuilder Max O Connor and X-factor personal trainer James Stirling.
The event takes place on 23 and 24 March in London.