Argos is creating a pop-up with its autumn/winter collection and workshops

August 29, 2018

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Argos is creating a pop-up with its autumn/winter collection and workshops

Argos is displaying its autumn/winter collection in a pop-up to allow customers to "see and feel" its products "like never before".

The "Argos home" experience will be open for two weeks on New Oxford Street, and feature workshops such as terrarium making, pro-Instagram portraits, creating the perfect shelfie and a candle-monogramming classes.

The brand is working with agency Household Designs to deliver the experience. It will be open from 14 September.

Earlier this year, Argos created a space to showcase its gym equipment and explain that people need not visit a gym to workout.

Topics

Marketing

Experiential Marketing

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Argos is creating a pop-up with its autumn/winter collection and workshops

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