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Argos has launched a brand campaign under the banner: "Get set go Argos." The first TV spot is an energetic affair featuring dancers and BMX riders and puts brands such as Dyson and Beats by Dr Dre front and centre. The soundtrack is How You Like Me Now? by The Heavy. It is the retailer’s first campaign since dropping its alien mascots and was created by CHI & Partners. The work aims to position Argos as the only retailer with an equally strong presence online and on the high street. The TV ad will be supported by outdoor, print and digital work. It was created by Rob Webster and Alexei Berwitz, and directed by Fleur & Manu through Caviar.