Aquafresh

Aquafresh "Captain Aquafresh" by TBWA\London

July 16, 2014

The GlaxoSmithKline-owned toothpaste Aquafresh introduces a mascot in its new TV campaign. TBWA\London created the spot, which features a superhero called Captain Aquafresh who bats away sugary food.

Credits

Brand
Aquafresh
Agency
TBWA\London
Executive creative director
Jeremy Carr
Art director
Nick Shay
Copywriter
Anja Muller
Strategy director
Wendie Stone
Strategist
Diana Caplinska
Brand leader
Mike Wortley
Senior account director
Sarah Shubrook
Account manager
Sam Speed
Account executive
Charlotte Riley
Project manager
Hannah King
TV producer
Poppy Manning
TV producer
Malika Patel
Art buyer
Claire Delafons
Art buyer
Louise Cripps
Digital producer
Donny Brown
MPC creative director
Jake Mengers
Post house
MPC
VFX supervisors
Michael Gregory
Fabian Frank
VFX team
David Bryan
Tim Van Hussen
Ryan Hadfield
Mikkel Okholm
Kasper Larsson
Chloe Dawe
Arttu Koskela
David Neale
Line producer
Russell Forde
Producer
Anandi Peiris
Audio post-production
Ben Leeves
GCRS
Music composition
Wake the Town
Music supervisor
David Bass
Platinum Rye

Featured in this story

RELATED CAMPAIGNS

Otrivin "AirBubble" by Saatchi & Saatchi

Corsodyl 'gorgeous' by Grey London

Day & Night Nurse "don't be afraid of missing out" by Grey London

GlaxoSmithKline 'the crowd is my only drug' by TBWA\London

Enjoying 北京赛车pk10’s content?

Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access