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Day & Night Nurse, the GlaxoSmithKline cold-and-flu remedy, has released a print campaign with the help of the comic-book illustrator Neal Adams. The campaign was created by Grey London and taps into young professionals’ "fear of missing out", which has become more widespread in recent years thanks to the prevalence of social media. The ads feature lines such as "If I miss this date, I’ll end up a lonely old cat lady!" alongside illustrations by Adams, who has drawn Superman and Batman for DC Comics. The work was created by Erik Uvhagen and Johan Leandersson.