It is understood that Disney is looking for ways to help use digital marketing, CRM and SEO activity to enhance the long-term popularity of its films, boosting DVD sales and prolonging the momentum of its box office releases beyond the opening weekend.
Take a look at some of its past trailers, starting when things were simpler.
The original 1950 'Cinderella' trailer
'The Little Mermaid' is more than 20 years old
Disney's 1994 hit film 'The Lion King' is being re-released in 3D this month
The 2010 trailer for 'Toy Story 3'
'Alice in Wonderland', staring Johnny Depp and directed by Tim Burton, was also released in 2010
'Tron Legacy', the 2010 theatrical trailer
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