The tech giant made the announcement on its homepage yesterday (4 March) and is giving away a $10,000 (£6,315) store voucher for the person who downloaded the 25-billionth app.
With greater penetration of Apple products on the market, the App Store has recorded a steep rate of growth over the past year, .
It also expanded the app store, beyond apps for its mobile devices, to include Mac apps in January 2011. .
Apple's app store model faces rising competition, not only from Google's Android Marketplace, but also from the rise of developers opting to create HTML5 web-based apps, which can be used across multiple devices from a mobile browser.
Last week, at the Mobile World Congress in Barcelona, to help develop a mobile web standard and simpler payment system to enable developers to create apps for the mobile web, rather than rely on third-party app stores.
that traditional apps would survive alongside the mobile web.
He said: "The first billion took [Android Market] two years [to reach] and the latter billion took less than 30 days, so apps are very much liked by consumers."
Follow Sarah Shearman on Twitter
.jpg)
.jpg)