's description of the reads: "The iAd Gallery is a celebration of advertising, featuring iAd campaigns from some of the world's best brands and their advertising agencies."
The format was launched first in the US in July 2010. Brands that have used them include Nespresso, Perrier, Citi, Evian, LG Display, AB InBev, Unilever, Turkish Airlines and Absolute Radio.
The app gives information on both the ads and the agencies behind them.
Apple believes the app will appeal to agency professionals, as well as consumers who are interested in ads.
to attract smaller brands to the platform.
Clive Dickens, managing director for Absolute, said the platform offered something "over and above" other mobile or web ad platforms.
making Google's Admob the dominant player, but , according to Dickens.