Apple announced in January that it would cut UK prices to align them with lower prices across Europe.
The move followed the announcement of a European Commission investigation into Apple's pricing policies in April 2007 in response to complaints from UK consumers.
But Apple now says it will not be cutting the price of downloads in the UK, set at 79p or 99p, because the Euro has risen substantially in value since the announcement, wiping out the difference between UK and Euro prices.
The UK 79p price is now the equivalent of the 99 cent euro price.
An Apple spokesman told the BBC: "The announcement was that we would match the UK price to that of other lower priced European countries. This is no longer necessary as exchange rates have effectively done it for us."
The European Commission has said that Apple's iTunes pricing policy violates EU business rules, because consumers are only able to buy downloads in their country of residence and so prevents them from shopping around.
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