
Apple launched on its website on Friday as it approaches the major milestone.
Achieving the ten billionth download from the app store puts its growth rate way ahead of Apple iTune's store.
iTunes launched in April 2003, achieving ten billion song downloads in February 2010.
The app store has achieved the milestone in less than half the time, having been launched by Apple as an addition to iTunes in July 2008.
Apple is hoping to emulate the success it has had selling apps for mobile devices with a dedicated (6 January). In just 24 hours of opening .