AdConnection has been appointed ahead of a change in strategic direction for 2011 and an increase in media investment, a spokesperson for the agency said.
Traditionally, the conservatory blinds and window specialist has spent the majority of advertising spend on press ads, but, for the first time this year, it will advertise on television.
Richard Hussey, marketing director at Appeal, said: "AdConnection already have a very strong client base in the home interest sector, and are thus able to add invaluable market insight to their strategic planning offering.
"With what looks to be a tough economy in 2011, we needed a robust media strategy that we know will deliver good results."
Declan Reddington, managing director, AdConnection, said: "We are delighted to be working with an ambitious company who are striving for growth despite a cautious economy.
"Our positioning of working with companies looking for added value and proactivity means we can deliver results in these current uncertain terms."
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