The event this year focused on themes such as social media, charging for content, mobile apps, online video, and maximising ad revenues.
It was opened with a , who called on delegates to see the downturn as an opportunity to innovate and displace established players.
Sessions followed, with "Social media: are publishers capitalising effectively?" featuring a keynote by Reuters News global multimedia editor Chris Cramer and a panel including Dave Panos from social media platform Pluck.
featured a panel including Luke Bradley-Jones, executive vice-president and managing director of BBC.com, and Rob Grimshaw, managing director of FT.com.
Publishers were urged to consider the potential of the mobile medium as a way to engage with their audience in the
provoked different viewpoints from figures such as Channel 4's head of new media advertising Errol Barran and MSN UK's executive producer Peter Bale.
Media agencies OMD and MediaCom had their say in a panel discussion titled , with the latter's director of strategy Jerry Lloyd-Williams calling for "tri-partite" conversations between agencies and publisher's commercial and editorial teams.
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