AOL this week kicks off a new TV campaign for its free ISP service,
Netscape Online. In it, two men trying on a series of bizarre hats
shaped as a hi-fi, a cabbage, a handbag, and a pile of sausages. ’I got
mine from the butcher,’ says one; the other replies he got his ’from the
hi-fi shop’ - in a veiled attack on Dixons’ Freeserve. A voice-over
observes ’Strange? Not with free internet access - every kind of
company’s at it,’ and extols the virtues of ’Free internet access from a
pure internet company’. The ad was created by John O’Sullivan of
Mortimer Whittaker O’Sullivan, with media by BBJ Media.
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