AOL signs premium content video deal with Sky Sports

LONDON - AOL UK has signed a deal with Sky Sports to offer its Gold and Platinum members access to Sky's sports video content.

The Sky Sports Broadband content on AOL Broadband will include highlights from the FA Premier League and Uefa Champions League games, Sky Sports News bulletins, clips from Sky's Saturday morning show 'Soccer AM', plus rugby league and union, cricket, golf, boxing and other sports content.

Under the agreement, AOL Broadband Gold and Platinum members, who sign up to the Sky Sports Broadband premium service before July 31 2004, will get one year's access to the service at no additional cost. Members signing up after that date will have to pay extra for some "premium" content.

David Gilbey, vice-president of content and services at AOL UK, said: "As broadband becomes a must-have for many UK consumers, content is the key differentiator. The internet is no longer just about information, it's about entertainment and the opportunities around video streaming of sport are very exciting. Sky Sports' expertise in this area and the breadth of its broadband content means that our members will get outstanding online coverage, whether they're into football, golf or another major sport."

According to research by comScore, AOL's UK sports channel reaches about 1m unique visitors each month. It currently offers content such as free subscriptions to football club websites and video highlights from major sport events, including last year's Rugby World Cup.

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