AOL relaunches Money Channel to help investors weather credit crunch

LONDON - AOL has unveiled its revamped money and finance site with a range of investment and personal finance tools to help consumers better navigate the credit crunch.

In addition to more multi-media content and advanced investor tools, will allow users to discuss and rate articles. In the coming months, the UK site will continue to add new interactive features and tools for online investors.

New features on the site include a redesigned homepage showcasing investment and personal finance stories, money-saving tips, expert panel sessions, videos, data and reader reviews.

There are also continually updated market categories including stock market indices, share prices and currency information from around the world, and free portfolio tools that allow users to create accounts using their own email addresses.

AOL has added 'Stock Alerts' to allow users to be notified via email if a set limit on a stock or security is reached during a trading day, and a blog-style layout to enable editors to add content and users to rate and comment on stories.

Also new are RSS feeds that let users easily find content they are looking for across the web.

The site is supported by AOL's digital advertising business, Platform-A, offering display advertising as well as content-targeted links on the site, with ad-rich areas including investing, insurance, credit card and small business.

Michael Schroeder, AOL Europe finance channel director, said: "In difficult economic times, consumers need access to the latest tools and information to help them manage their finances easily and accurately.

"The new layout gives investors and consumers more content in one easy-to-read place, covering dozens of key categories such as mortgages, loans, savings, retirement planning and taxes."