The company is evaluating its agency arrangements after offloading its broadband business to Carphone Warehouse for £370m last year.
AOL currently has relationships with media agency Vizeum and digital specialist Steel. However, it is scrapping its formal roster in favour of working with agencies on a project basis.
Last month, Barry Flanigan was appointed AOL's UK head of marketing to oversee the transition of the company from an internet service provider to a web content company.
Flanigan plans to give the internet a pivotal role in AOL's promotional strategy this year in an effort to drive traffic to the portal. It is understood that TV will not play a significant role in the company's plans.
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