AOL names head of international marketing

AOL Time Warner has hired Janet Scardino, former managing director of Walt Disney’s pay-TV service Disney Channel Italia, as its senior vice-president of international marketing.

LONDON (Brand Republic) - AOL Time Warner has hired Janet Scardino, former managing director of Walt Disney’s pay-TV service Disney Channel Italia, as its senior vice-president of international marketing.

Scardino will lead strategic marketing and brand management across 16 countries, and will report to Joe Redling, president of brand marketing for AOL.

AOL also announced yesterday that it attracted 1.4m new subscribers in Europe last year, boosting its membership to 4.6m -- a 40% increase over the year before.

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