The channel put in a stronger performance than last Saturday night thanks to the debut of the show. In 'Push The Button' two families begin the show with £100,000. Throughout the programme they complete a series of challenges which can potentialy take slices of the money away.
Airing at 7.45pm-8.45pm, the show was up against stiff competition from BBC One, which garnered 6.5 million viewers with 'Let's Dance for Sport Relief' and 6.1 million with 'The National Lottery: In It To Win It'.
This week's Friday night scheduling pitted the Wales vs France Six Nations rugby against debut ITV1 show 'Michael Winner's Dining Stars', which critics have described as surreal and cruel.
The rugby attracted with 4.4m viewers between 8pm and 10pm, with Channel 4's 'Embarrassing Bodies' in second place in the 9pm slot with 3.7 million viewers (including the ratings for C4+1).
The concept of 'Dining Stars' is for food critic Winner to eat at someone's house, 'Come Dine With Me' style, before summoning the hapless chef to his home a few days later to tell him or her what he thought of the meal.
Just 10.5% of the 9pm-10pm audience invited Winner onto their TV set, giving ITV1 a smaller than it would have hoped 2.6 million viewers.
ITV1 reasserted itself on Sunday night as 'Dancing on Ice' delivered as usual. 8.2 million watched the main show and 7.5 million caught the dance-off. Sandwiched between the two at 8.30pm-9.30pm, 'Wild At Heart' also outscored the other channels with seven million viewers.
BBC One's biggest audience was 6.8 million viewers for 'Antiques Roadshow' at 7pm-8pm.
BBC Two said farewell to the Winter Olympics, with two million viewers tuning in, while Channel 4 screened Spielberg war epic 'Saving Private Ryan' to an audience of two million (including C4+1 figures) from 9pm.
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