The campaign promotes the various elements of the Sony brand, from its sponsorship of sporting events to the musicians signed to its labels, in a bid to position it as a digitally networked entertainment company.
Two TV ads, directed by Frank Budgen, break today (Thursday) and feature children enjoying sports and music but in a very adult setting.
A digital campaign, created by Tonic and featuring online product demos, will support the campaign alongside public relations activity devised by Immediate Future.
Europe
Anomaly unveils debut campaign for Sony
LONDON - Anomaly has unveiled its first work for Sony Europe since it won the £50 million account from Fallon last year.
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