Dryden, who moves from the role of director of licensed markets to become UK vice-president and managing director, will have overall responsibility for the Budweiser brand and the introduction of new products. These include BE, the energy drink-based beer currently being launched in the UK.
Senior marketers, including Anheuser-Busch UK marketing director Jim Gorczyca, will report to Dryden.
Andrew Day, who has overseen the UK business as vice-president and managing director, Europe, is to take on the new role of vice-president of international operations, with responsibility for key emerging markets, including Asia Pacific and Canada.
_1.jpg)
.jpg)
