She will take up her new position on 1 October and report to Jeremy Thomson, Mazda's managing director.
Thomson said: "Since joining Mazda in 2002, Claire has demonstrated a true commitment to the company. She shows real passion, team spirit and a willingness to challenge convention."
Andrews was promoted to senior marketing manager in April 2010 from her previous role of brand manager, a position she had held since 2007.
Prior to that, she spent two years as a business manager responsible for one of Mazda’s south-east territories. She started her career with Mazda following a move from Lotus Cars in 2002.
Thomson said Andrews' priorities will be to "strengthen the brand in the UK market and increase car buyer’s purchase consideration, while successfully launching our cars and consistently portraying our brand as 'Stylish', 'Insightful' and 'Spirited' across all customer communications and touch points."
Andrews has been responsible for the sponsorship of Channel4's 'Jamie’s American Road Trip' and 'Kevin's Grand Tour' starring Kevin McCloud. This was followed by the sponsorship of 'Gordon's Great Escape' in 2010.
This month, Mazda will launch its latest sponsorship, of ITV1’s new program '71 Degrees North'. The idents have been created by JWT.
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