"Bud Light demonstrates why its 'party' is the place to be if you’re looking for a good time without the pretentious frills"
9/10
One of the most significant events in the advertising calendar, the Super Bowl is prime time for global brands to reach new audiences.
Earlier this year, Bud Light confirmed it would debut a new tagline and creative approach in time for Super Bowl 50. In Bud Light vice president Alexander Lambrecht’s own words, "This is more than just a Super Bowl ad […] it’s a completely new communication of what Bud Light stands for – inclusivity, positivity and fun."
Unveiling a fresh look for its product, ‘The Bud Light Party Is Coming’ campaign tees audiences up for what looks to be a killer spot. As Bud redesigns its packaging to a cool blue shade for the first time in eight years, the ad features comedians Amy Schumer and Seth Rogen; two well-known celebs that portray a quirky and confident image and reflect the contemporary new direction the brand is striving towards.
The ad kicks off with a montage of haphazard beauty rituals including moisturising elbows and pulling on extra tight body control outfits, Bud Light demonstrates why its party' is the place to be if you’re looking for a good time without the pretentious frills.
With a US election slant thrown in for good measure, Bud has managed to jump on two of the biggest talking points of the moment. But now the pressure is on for the full ad to live up to hype.