The juice bar is part of an experiential campaign targeted at senior IT decision makers, to launch the Windows Server 2012 which is designed for professional use.
Designed to look like a server, the bar has been installed outside Canary Wharf tube station. Bar staff will hand out 9,000 juices in orange and tropical flavours, which have been branded to promote the new server’s attributes of ‘agility’ and ‘efficiency’.
Ambient WW has provided six promotional staff and two experts to answer any questions question consumers might have about the server.
The agency has also organised and implemented all aspects of the bar including site booking, stand build, juice sourcing and branding.
Ambient WW is running the campaign in conjunction with communication specialist Universal McCann, creative agency Wundermann, PR agency Magic Bullet and outdoor specialist Rapport WW.
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