The brand has linked up with National Geographic to launch a range of new products, which will be supported by a £6.1m marketing push.
The National Geographic range is a collection of scents ‘inspired by the world', according to Sara Lee.
A TV campaign, by agency Grey, will run in October and November 2009, with further support in 2010. It will be supported by press, online, in store and PR support.
The range will be in retailers from August. It will include scents such as Nevada Desert Flower, which is inspired by a flower from the region.
The move marks Sara Lee Household and Body Care UK's third big brand spend this year.
In June, it launched a £4.5m campaign for its Radox shower brand, following the relaunch of the range.
In May, it announced plans to relaunch the entire line of Brylcreem styling products and bring back the iconic 'Brylcreem Boy' to front its promotional campaigns.
The campaigns all follow the news that US-based parent company Sara Lee plans to sell its UK household and body care division.
Last month, Margaret Jobling resigned from her position as marketing director at Sara Lee Household & Body Care UK to move to Cadbury as marketing director for Dairy Milk.
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