The will premiere with an exclusive interview from Lynne Truss, whose guide to punctuation 'Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation' has been a bestseller for more than 12 weeks in the Amazon.co.uk Hot 100 book chart.
Amazon.co.uk customers can view videos of authors explaining the reasons for writing their books, learn what inspired them to write and hear quirky personal insights.
Upcoming authors include Jackie Collins ('Hollywood Divorces'), Rageh Omaar ('Revolution Day'), Dave Pelzer ('The Privilege of Youth') and Christopher Brookmyre ('Be My Enemy').
Customers can view the Authors' Lounge video interviews using Real Player, in either 56k or 300k bandwidth options. The video interviews are 30-60 seconds long.
Greg Hart, director of media products for Amazon.co.uk, said: "We believe the Author's Lounge will be a fun and original way to enhance our customers' shopping experience by bringing them closer to some of their favourite authors."
All interviews with the authors are by former radio and television journalist David Freeman.
Freeman said: "I have always wanted to help authors become more visible to the book-buying public at the crucial point of purchase. I believe it is a fantastic way of introducing customers to authors so they can see for themselves the passion and thought that went into the writing of these books."
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