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Amazon Prime Video continues its "Great shows stay with you" campaign with outdoor executions, YouTube bumpers and two new TV and cinema spots.

The bumpers and outdoor ads distill the creative idea – that bingeing great TV can change your life – into single moments when a character’s transformation is evident. Photographer David Stewart shot the campaign. Meanwhile, the films introduce two new protagonists, including a meek male hairdresser who watches The Marvelous Mrs Maisel and uses humour to come out of his shell. The work was written by Teddy Souter and Molly Wilkof, art directed by Frazer Price, and directed by Steve Rogers through Somesuch.