The pitch involved the incumbent agency Target Direct, as well as Barraclough Edwards Chamberlain, DMS and Excentric.
The Alzheimer's Society called the review because it decided it needed a clear and integrated long-term strategy to become a top fundraising charity. WWAV Bristol showed how the charity was capable of achieving its growth targets and how recruitment and donor development activity would enable such a strategy.
John Morris, head of donor marketing at the Alzheimer's Society, said: "We were very impressed with the Bristol team's professionalism, detailed strategic thinking, enthusiasm and creative work. I am confident that WWAV Bristol will introduce us to ways we can revolutionise what we do. They clearly demonstrated their ability to create a balance between business as usual and step change."
Nick Davies, who took over as managing director of the agency six weeks ago and led the pitch, said: "Alzheimer's Society's growth targets and ambition are a perfect fit for the capabilities of the Bristol agency as I see them. It's a fantastic new opportunity for the team to show what it's capable of."
The Alzheimer's Society is the UK's leading care and research charity for people with dementia. Alzheimer's sufferers account for just over half of the estimated 750,000 people in the UK that suffer from dementia. The condition affects one in 20 people over the age of 65 and one in five over the age of 80.
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