18 Feet & Rising created the new campaign, which is called "stories" and comprises TV, digital and outdoor work.
The first TV spot is called "quality time". It features a dad driving his daughter home and the pair bonding while singing Culture Club’s Karma Chameleon. The endline is, "Every car has a story. We insure yours".
Nick Dudman, the branding marketing manager at Allianz, said: "The campaign line, ’every story is unique, we insure yours’ isn’t just about the technical side of our business, it’s about the emotional side too. We want to show our audience how it feels and what it’s like, because we feel it too."
The work was created by Oli O’Neill and Behrad Taherparvar, and directed by Errol Morris through Moxie. MediaCom handled the media buying.
This is 18 Feet & Rising’s first campaign for Allianz since winning the brand’s UK business in an AAR-run pitch in February. Grey London was incumbent on the account.
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