The new agreement will see the Alliance & Leicester brand featured across the entire AOL service until January 2006, focusing on AOL's Money Channel and Motoring Channel.
Contextual links will be placed on key finance pages in the Finance, Motoring and Homes & Property sections.
Alliance & Leicester will promote specific offers through tactical page-takeovers, which will include the welcome screen, the exit screen and on the home page of the AOL Money Channel with links to the Alliance & Leicester Loans Calculator.
The financial services group chose to advertise on these sites following research by AOL and The Henley Centre showed that finance, motoring and property were among the top places consumers research product information before purchasing.
Andy Jonesco, AOL UK's vice-president of interactive marketing, said: "The increased agreement for 2005 is a clear indicator of the importance of online exposure for brand equity, and the influence the internet can have over consumers when making a range of purchases, both online and in the offline world."
Graeme Findlay, head of online at Alliance & Leicester, said: "We are thrilled at this opportunity to develop further our relationship with AOL during 2005. Our relationship has grown over the past 24 months to the point where there were obvious synergies for both parties in securing a longer-term agreement."
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