from 9am today and will be accessible to his 600,000 friends. The spot will air on TV from Sunday.
Aleksandr has gained a cult following on the internet since his first debut in the Comparethemarket.com ad, which aired in January, where he was shown plugging his website comparethemeerkat.com.
The brand has been quick to capitalise on the popularity of Aleksandr -- the Russian meerkat has almost and last month it was revealed that he will interview celebrities, including Piers Morgan, on his own web show.
The ad campaign has been hugely successful for the insurance aggregator website, transforming its fortunes in the process.
In the first 9 weeks of the campaign, quotes on Comparethemarket.com leapt by 80%, while awareness of the brand tripled from 20% to 59%, according to VCCP.