Aldridge and Burke join DMA Awards committee

LONDON – The Direct Marketing Association has boosted its 2006 awards committee with the appointments of senior industry creatives Steve Aldridge and OgilvyOne Worldwide's Cordell Burke.

Aldridge, who is creative partner at Partners Andrews Aldridge, and Burke, who is executive creative director at OgilvyOne, join a line-up that also includes chair Heather Westgate, managing director at TDA.

Aldridge said: "The DMA awards have traditionally recognised the very best and most successful work in the industry. If an entry doesn't meet the criteria for strategy and results the creative isn't even considered.

"I want to play a part in shaping the development of categories and the selection of judges to ensure that these awards continue to be prestigious as well as relevant and appropriate to the industry."

Burke added: "Receiving a DMA award reinforces the winners' positioning as industry leaders."

Other committee members include Lexus CRM and database marketing manager Matt Button, MC&C managing director Mike Colling and Keevil Barton Kershaw creative director Simon Kershaw.

The DMA awards are organised in association with Royal Mail and have been running for more than 25 years.

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