Aldi "January challenge" by McCann Manchester

Aldi's latest TV ad by McCann Manchester features a host of the Team GB Olympic hopefuls who are being sponsored by the German supermarket.

The spot encourages people to lose a few pounds (weight) and gain a few pounds (sterling) by shopping for healthy food at Aldi and shows ordinary people getting in shape alongside athletes such as the gold-medal-winning boxer Nicola Adams. Aldi is an official sponsor of Team GB.