The lingerie company, made famous with controversial and steamy ad campaigns featuring Kate Moss, Kylie Minogue, Peaches Geldof and Rosie Huntington-Whiteley, plans to shift its digital strategy so that online shopping will be given more of a presence on its lauded brand-led site.
The www.agentprovocateur.com site was launched in 1999, and accounts for approximately 17% of company sales. The 3i-owned retailer also has 34 stores.
The brand currently works with design agency Hi-Res. A spokeswoman said it was ‘early days' in the process to appoint a new agency.
Agent Provocateur has used the site to offer visitors a rich content experience by aligning the site closely with current campaigns.
Agent Provocateur is looking for a web design partner to create a ‘striking site' which can highlight current campaigns, showcase the lingerie and drive sales.
An 2001 ad featuring Kylie writhing on a rodeo bull in lingerie has been voted the greatest cult cinema ad of all time.
Other recent steamy campaigns have featured Burberry model Rosie Huntington-Whiteley thumping her boyfriend to remind men not to forget Valentine's Day. Peaches Geldof appeared in a gothic witch-themed print and digital campaign for Agent Provocateur last year.
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