She has previously worked in both online and offline in the agency and client world having spent time at Ikea, Clemenger BBDO Australia, Modem Media and the Dutch agency Lost Boys/IconMediaLab, where she worked on the BBC, Orange and the Open University.
Part of this work included developing the first Orange UK kiosk touchpoints, where SMS was used to deliver content to mobile devices. Before joining Agency.com, Janicki worked as a consultant for a consultancy called the-sea, Science Ecology Art, in Clerkenwell, London.
She has also been part of the Milia digital exhibition in Cannes for a personal project called "Voyageur", which explored colour psychology.
Last week, Agency.com founder and former chief creative officer Kyle Shannon said he was launching a new marketing firm, Invention Asylum, to focus on product design and marketing.
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