Agency Republic's first work for ebookers breaks this week with a 拢500,000 price-led campaign promoting ebookers Short Breaks.
The creative executions feature value holiday prices set against idylic premium holiday shots. All work carries the strapline 'Get more weekend for your money'.
The campaign will run for five weeks and includes outdoor supported by press and heavyweight online advertising at key UK sites incorporating standard ads and rich media.
As well as the creative, Agency Republic also handled online media planning and buying.
The campaign was created by art director Pierre Odendaal and his copy writer partner Nico Tatarowicz.
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