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Giles Ivey, head of sales, Sky Digital Media - up 10.9%
We've spent a lot of time considering what we need to be as a business and have concentrated on more integrated and creative solutions. We've got a more settled team, having made a number of changes in the summer. We've still got a long way to go, but with some new senior hires we'll seek to improve further.

Colin Petrie-Norris, managing director, Specific Media - up 4.94%
We work hard to keep agencies happy and there's a lot of energy and effort that goes into making sure people get what they want. Our technology is streamlined and our operations team is fantastic. The product is also good, which makes it easy to get excited. However, there are still many opportunities for us to improve, which the team is aware of and focused on.

Michael Steckler, managing director, AOL UK - up 15%
We've spent a lot of time on customer feedback and we saw clear areas for improvement. Our core focus has been listening to customers. We have also been proactive in developing relationships and ensuring we have the right people servicing the right accounts. However, we're an ambitious company and will want to come in at number one in the next survey. We'll be asking agencies what we need to do to improve further.

Richard Parboo, Head of Online Sales, ITV - down 8.02%
We are surprised at these results, as they do not reflect day-to-day conversations with our customers. Having made changes to our sales structure a year ago, we have built a highly talented team from wide and diverse digital backgrounds and this, combined with a number of product improvements during a tough trading year for the industry, is gathering momentum.

Jeff Turner, head of online, Telegraph Media Group - up 13.95%
Integration is part of the services and we have worked hard to get it right with cross-media innovation. We've seen good product innovations, such as mobile, and have launched a commitment to delivery, which is a service for agencies. We focus on getting to customers to understand their needs. We're on a journey and have built the foundations, but there's still a way to go and we're not complacent.

Errol Baran, head of new media advertising, Channel 4 - up 7.61%
We are always incredibly grateful to be recognised as a department, as it's a competitive market, with some very good brands. For us to rank as highly as we have is testament to a great Channel 4 team effort. We will continue to build on our relationships and, as ever, listen and improve our services where we can.

Nigel Gwilliam, head of digital, IPA
Bebo has struggled results-wise and it's an interesting contrast with AOL Advertising, which is the most improved. Money Supermarket is attempting to reach out to agencies, but still struggling. It's improved in a number of criteria, but it is bottom still because it is coming from such a low base, but at least there are signs it's trying. Agencies still need to be convinced though. Specific Media has really solidified its place at the top and is 20% ahead of second place. Across 10 of 14 questions, Specific Media was top, which is an exceptional achievement.

Mark Middlemas, managing partner, UM
AOL has a fantastic team running volumes up on sales activity and resources. It has invested in background support, so it's good it's paying off. I'm surprised The Guardian is second to last on improvement, as it has a quality operation.

Dave Katz, head of trading, Media Contacts
The survey is a good way to create dialogue and good for agencies to compare their relationships with the media owners to other agencies'. The newspaper industry, along with many other traditional media owners, maybe suffered a bit from latency when it came to digital. It might be that digital was not the main focus. The two traditional media owners that got digital early on were Channel 4 and The Guardian. However, the Telegraph is improving with Telegraph TV and ahead of some of its competitors. With Bebo, the problem for many agencies is that they don't know who to speak to there anymore. It could be suffering from a lack of visibility.

Mark Syal, head of Walker-i
AOL has done well because it had to streamline its product offering and trading, but it had more ownership of aspect internally that has made it more accountable. Bebo, on the other hand, has not tried to build relationships. The Telegraph has done well, as it is better at cross-selling than the Guardian.

Charlie McGee, managing director, Carat Digital
It makes no sense that AOL are at the top, but Bebo are at the bottom. They should be more joined up. With Bebo, it's been a bit quiet and we haven't seen the same effort with it than we have with some other social networks. ITV.com's performance is disappointing, as it has put in a lot of effort. Trading on its reputation alone does not work.