The two companies will operate under the Multiply name and provide marketing and experiential services from their London and Edinburgh offices.
Made has run experiential events including roadshows for Microsoft Office and a four-year campaign for Fab ice-lollies which offered children the chance to design a ‘Fab den’ and see it built.
Multiply was founded in 2003 and counts Royal Bank of Scotland, Highland Spring and Tennent’s Lager among its clients.
Dean Dempsey, managing director of Made, will be one of five partners overseeing the new business. He said: "Our clients will benefit from working with an extended team of talented people and a broader spectrum of in-house services. We will, however, continue to always ensure that audience experience is at the heart of our business, but with the added bonus of now being able to deliver against every channel."
Multiply has also appointed two new senior staff members. Kirsty Scerri joins as account director from The Marketing Store and Nick Noble joins as business development director having worked at BD Network & 999 Design.
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