The review is being handled by the AAR and led at the RSPCA by the former Rajar chief executive Sally de la Bedoyere, who joined the charity in June last year as the director of income generation.
Agencies were approached this week with details of the review, which will focus on fundraising and legacy marketing activity, as the charity is almost solely reliant on donations and legacies.
The review, which is expected to be completed by November, does not affect the RSCPA’s relationship with its creative agency, Whitewater, or Rocket, which provides media support on a project basis.
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