AGB Nielsen says its in-depth knowledge of audience demographics and viewing patterns will help GroupM to increase its reach to target consumers and plan its media campaigns to generate maximum return on investments.
Bessie Lee, CEO of GroupM China, said: "AGB Nielsen has an industry reputation for providing the most advanced television audience measurement services together with high-quality client services.
"Not only is it investing in state of the art technologies it is also providing China for the first time with true population coverage."
As part of the WPP Group, GroupM has become China's largest advertising and integrated communications services company, with clients including IBM, Motorola, Kimberley-Clark and Unilever.
The deal is part of AGB Nielsen's plans to expand its TV ratings service throughout China. By the end of 2007, the company hopes to be operational in 12 provinces as well as Shanghai, Beijing and Tianjin.
Linda Chang, managing director of AGB Nielsen in China, said: "The television audience measurement services provided by AGB Nielsen offers users of the data more than just increased profits through the detailed analysis of target audiences and superior programme design."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
