The robustness, lack of complexity, easy of use and evenness of cooking temperatures extolled by the cast iron cooker brand are cleverly referenced in a series of press ads.
An image of an oven and boxing glove-hybrid is a nod to the Aga Rangemaster’s robustness, while buttons of all shapes and sizes allude to the stripped-down design of the cooker.
Brand: Aga Rangemaster
Client: William McGrath, group chief executive at Aga Rangemaster
Agency: MNDB
Creative: Adam Staples and Paul Miles
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