Aero ties up with Firebox to target male consumers with free chocolate

Food

James Quilter

March 25, 2009

How long?

1 minute

Aero ties up with Firebox to target male consumers with free chocolate

LONDON - Nestle Aero has teamed up with online gadget retailer Firebox to give away 30,000 mint versions of the chocolate bar to customers purchasing from the store.

Nestle's decision to create a partnership promotion targeting men follows on from Aero's last TV campaign featuring a semi-naked man in a log cabin talking about the chocolate bar.

The new campaign aims to rectify that.

Firebox is also running a competition throughout April to win a Nintendo DSi and skateboarding game provided by Aero. The competition will be promoted on Firebox’s homepage.

It is currently running a TV campaign featuring skateboarders riding through bubbles. Again the ad aims to target young males. Additional content will be made available through a Facebook group and YouTube.

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Marketing