The campaigns will follow on from last year's female-targeted TV ads, which featured a semi-naked man in a log cabin talking about the chocolate bar. The ads were seen to be a parody of the macho man ads run by Diet Coke.
According to insiders close to the brand, there is a feeling that while the ad campaign might have appealed to women, it also had the effect of alienating a large proportion of male consumers.
Aero is currently holding a pitch for a partnership marketing agency to bring in other brands for the campaign. Nestle was unable to comment on its plans.
According to research agency Mintel, Aero was the seventh most popular chocolate brand in the UK behind Flake and Kit-Kat last year.
It posted £77 million worth of sales in 2007.
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